"Fairly priced rackets, without compromising on racket quality."
The Cuatro mission is a simple one, spread the enjoyment of our game globally through offering fairly priced rackets, without compromising on quality.
The idea for Cuatro Padel was born, fittingly, on a padel court. Cuatro founder, Tom Herring, a recent padel convert, was looking to purchase his first new racket.
Tom spent some time researching padel rackets. What he discovered was disheartening. High-quality rackets came with steep price tags, while affordable options often compromised on materials, performance, or durability. This dilemma wasn’t unique to Tom—it was a frustration echoed by players of all skill levels, from beginners trying the sport for the first time to seasoned competitors looking for reliable equipment without spending a fortune.
And that’s when inspiration struck: Why not create a brand that makes premium-quality padel rackets accessible to everyone?
WHY IT ALL BEGAN
FUSTRATION TO INNOVATION
Tom's vision for Cuatro Padel was simple: bring professional quality rackets direct to padel players at prices that wouldn’t alienate new players while meeting the demands of advanced ones.
Teaming up with coaches and professional padel players, Tom began the journey of crafting the perfect collection of rackets. The team tested dozens of prototypes, experimenting with materials to strike the right balance of power, control, and durability. Every detail was scrutinised, from the weight distribution to the grip’s texture, ensuring the rackets would enhance performance at any skill level.
CREATING A FEEDBACK LOOP
ON A MISSION
The mission is simple: Cuatro Padel wants to provide padel players of all levels with fairly priced rackets, without compromising on racket quality.
To do this, Cuatro Padel adopted a direct-to-consumer model, cutting out unnecessary middlemen and reinvesting those savings into better materials and design. The result? Rackets that rival the performance of the industry’s top brands but at a fraction of the cost.
BUILDING A COMMUNITY
MAKING AN IMPACT
The aim is larger than just creating padel rackets. Cuatro wants to build a community hub for padel players worldwide. The aim is to work with players, coaches, clubs and governing bodies globally to help spread the padel word and have as many people playing as possible.